Category: Making Things Better

Outbrain: An Alternative Way to Market Your Content

Outbrain: An Alternative Way to Market Your Content

Fishing for Customers? Try Outbrain, One of the Leading Consumer Web Sources You have great content published on your blog. You spent hours writing articles, fine-tuning each one until every word sounds right and fun to read. All your customers have been tapped to follow your blog for updates. They sometimes post comments, yes, but…

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The Little Things Customers Need

The Little Things Customers Need

How to Earn Loyal Customers with Small Gestures One cheery hello, a welcoming smile or a helping hand can strike quite a good impression and leave customers feel well cared. These days, businesses seems to be run on a fast pace. Entrepreneurs are more concerned with quicker waiting times and damage control in times of…

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Making Businesses Fun

Making Businesses Fun

How Gamification can Increase Customer Interest Gamification, (noun): the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service Games, especially those with high-quality designs and graphics, have such an…

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The Multi-Purpose Like

The Multi-Purpose Like

How Clicking’ Like’ Cannot be a Measure of Social Media Influence When you see something that caught your interest in a social media site, do you click ‘Like?’ Once you do so, do you tell people that you saw this picture or status update that resonated with you so much? Most likely not. It is…

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Going All Out in Google+

Going All Out in Google+

Ways to Make it Big in Google’s Social Network Google+ has now 90 million users. Imagine that. 90 million potential customers. How do businesses penetrate this wide market? What’s the most suitable social marketing techniques should you use to attract attention and engage interest among your audience? The male population in Google+ is measured at…

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Hootsuite Hanging Out with Google+

Hootsuite Hanging Out with Google+

How Google+ Joined Hootsuite’s Gang of Social Networks When Google the search engine giant first revealed its social media site, a huge buzz started due to its direct competition with Facebook, the reigning social network. Many people became more and more curious about Google+ as it started to attract huge numbers of members. Compete.com’s site…

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From Computer to Cellphone

From Computer to Cellphone

How Online Businesses Should Start Subscribing to the Rising Mobile Internet Trend With increasing numbers of smartphone users and internet data plan subscribers, businesses are starting to see the potential of earning new customers through mobile Internet campaigns. Plans are made whether to optimize their websites for cellphone browsing or develop an app for their…

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Smartphones are Changing the E-Commerce Landscape

Smartphones are Changing the E-Commerce Landscape

…and grows to compete with laptop notebooks and desktop computers.According to Alex Matjanec of Marketingprofs.com, 50% of mobile phone users in the United States own smartphones. More and more users are also using their phones to make purchases online. Twenty-three percent of users go online for shopping in 2010; by 2012, it grew to 35%…

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Lights, Camera and Videos!

Lights, Camera and Videos!

How to Make Videos Popular Among Your Target Audience A video with a story that engages the viewers’ interest retains more attention. Stories that intrigue, shock, amuse or horrify stick more to the memory than videos with bland beginnings and dramatic endings. This is because the first 10 to 15 seconds are most vital to…

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Wonder or Wander?

Wonder or Wander?

How Videos Make or Break it in the Attention Scale You created videos to show off your business to the online world but your watch count hasn’t pinged a large number. It stagnant, and you don’t know what to do. You’ve done your best to ensure that the videos are of the highest quality, but…

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