Start Campaigning on the Mobile Web—the Future of the Internet Although many people prefer to surf the Internet using their personal computers, there are those who prefer to remain connected while on the go. They check out their social networking accounts, email, play online games or look up some establishments where they can shop or…
Dos and Don’ts in the Tweeting Social Network When developers first opened Twitter to the public, there were various reactions from delighted to displeased. There were users who couldn’t make sense of the 140-character limit and declared it didn’t make sense to tweet something that short. Time passed and users got used to Twitter’s unique…
Catching Attention with Online Display Ads You’re browsing the Internet, looking for how-to articles on de-clogging the toilet and new recipes to try out for today’s dinner. Suddenly, you see an animated ad on top of the web page you’re currently browsing. It’s about getting tickets for a trip to the exotic tropical islands of…
How Other Companies can Benefit from Successful NGO Campaigns Non-governmental organizations (NGOs) and charity groups may be different from businesses in their core level, but the two groups are the same when it comes to social media. Their social media goals are no different from each other. Both of them seek to connect with their…
How Online Customer Service is Good for Your Business You’ve successfully created social media pages and attracted a lot of followers. One day, you signed in and saw some inquiries from a customer about a faulty product. As you do not know what to do, you ignored the questions and turned to the contact center…
How a Brand can Gain Popularity and Earn More Customers on the Web Brands and social media are like milk and cereal; they go together. It is the same with brand representatives or product endorsers. They create attractive brand images customers love. Popular brand representatives like the models we see in television commercials for certain…
Pages to Track and Study with Google Analytics and Other Web Analytic Programs You want to monitor your website using web analytics, but you don’t know which to track. There’s your site content, the social network campaigns, and other web pages. Keep watch over website traffic with Google Analytics. This software helps entrepreneurs measure, analyze,…
The Importance of Training Executives for Social Media Social media is the catchphrase these days. Your younger siblings are into it, the store next door is planning a campaign, while your competition across town already has Facebook and Twitter pages. You therefore issued orders for your executives to launch social networking campaigns. A month into…
How to Tweet, be Seen and be Followed by Thousands You’re tweeting your posts, but it seems that only a few people are engaging with them. How do you expose your tweets to a wide audience? What the best times to tweet? Weekends, by far, are the best days. Log onto Twitter and tweet your…
In a showdown between SEO and content, which will emerge as the winner? SEO, or search engine optimization, increases websites’ rankings in major search engines like Google and Bing. There are many kinds of search results, from images and videos, to news and books. Improving your website visibility through organic search results enables Internet users…